New Era (10)

German immigrant Ehrhardt Koch, 37, and a skilled craftsman, saw an opportunity to redesign the process used and the quality of “fashion” headwear. In 1920, his dream came true when he borrowed money from his sister, Rose, to start New Era Cap Co. His expertise and open-mindedness led to the... Read More

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15% Off Sitewide

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  • 54

10% Off Your First Order

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  • 24

Up To 15% Off Selected Items

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Up To 50% Off Clothing & Accessories

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Up To 50% Off Cap

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  • 7

15% Off First Order With Email Sign Up

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